A Chit Chat with Fiona Hodges

Seraphina London founder Fiona Hodges at home
What are you known for?
In business, creating modern feminine clothes for mother and daughter. 
Last person you sent a card to and why? 
A note to my darling friend Charlotte thanking her for the chicest and most delicious lunch with great company.
Digital diary or paper diary?
Paper always! 
Have you ever sent a love letter? 
Yes, but that was a long time ago now!
Autumn winter mini notecards by Romeo and Jules
If you were a tree, what kind of tree would you be and why?
It would have to be a palm tree planted on a private island somewhere in the West Indies.
Professionally what has the been the biggest 'pinch me' moment?
Opening my orders and seeing one from the Palace. 
Pink and coral branded notecards and envelopes for Seraphina London
What is your spirit animal?
A dog for their affection, loyalty and protection.
If you could write a letter and receive a reply from anyone (dead or alive) who would you write to and why? 
To my Daddy who I miss every day if only to receive one of his hilarious letters back - I have a box of them I keep.
Desert Island meal?
Crab Souffle
R+J were lucky enough to do your branding - how do you feel this has helped the business and its identity? 
Romeo and Jules' branding was a game changer for our business - I could not recommend Jennifer and her team highly enough.   
What is your star sign?
Scorpio which is bang on!